We teamed up with Vivera and Ecoegg on their recent collaborative awareness campaign for sustainable products. Vivera wanted to showcase their core plant-based food range, while Ecoegg wanted to focus on their energy-saving laundry egg.

We proposed the creation of a boosted reel rather than an organic post. With a small paid budget of around £30, the reel was able to reach a new relevant target audience as well as appearing on the main feeds for existing followers. We created a custom target audience in South East UK (one of Vivera's key locations) with key interests such as vegetarianism and efficient energy use.

The reel itself incorporated Vivera and Ecoegg branding in an exciting and dynamic animation style, outlining the prizes and rules in a short amount of time. We also captured the laundry egg on a green screen backdrop to create an engaging 3D zoom towards camera.

Overall, the campaign outperformed the previous Vivera/Ecoegg collab with more views, interactions and follows over a 5-day period.