APPRENTICE TAKEOVER
APPRENTICE TAKEOVER
APPRENTICE TAKEOVER
APPRENTICE TAKEOVER
FILM // ANIMATION // DRONE
FILM // ANIMATION // DRONE
FILM // ANIMATION // DRONE
New College Durham required new video assets to support the marketing of their award-winning Apprenticeships department, which offers over 50 provisions through 350 employers across the north-east and beyond. With National Apprenticeship Week 2025 around the corner, NCD sought a series of videos to be shared via social media across the full week, and which would support creating awareness of apprenticeships at NCD for prospective learners and employers.
New College Durham required new video assets to support the marketing of their award-winning Apprenticeships department, which offers over 50 provisions through 350 employers across the north-east and beyond. With National Apprenticeship Week 2025 around the corner, NCD sought a series of videos to be shared via social media across the full week, and which would support creating awareness of apprenticeships at NCD for prospective learners and employers.
We interviewed tutors, students and NCD staff on campus over the course of one day, and created 5 core assets which we're output in 16:9 and 9:16 formats with captions for optimised use across social channels. NCD were also able to use the videos via digital screens on campus to promote apprenticeships to current students and visitors of the college, including approximately 460 visitors (including prospective apprentices) during an Apprenticeship-special open event.
TOTAL ORGANIC VIEWS
TOTAL ORGANIC VIEWS
NATIVE INTERACTIONS
NATIVE INTERACTIONS
POST IMPRESSION INCREASE
POST IMPRESSION INCREASE
"Maythorn took the time to understand what we needed, and what they would need to ensure they could turn around these stunning videos quickly and with minimal amends. Feedback from the teams has been great. Speakers were made to feel comfortable in front of the camera, and we were able to squeeze every bit of value out of these videos across multiple channels. The quality speaks for itself and we'll be using these videos for years to come."
REI KHAN, MARKETING DIRECTOR
"Maythorn took the time to understand what we needed, and what they would need to ensure they could turn around these stunning videos quickly and with minimal amends. Feedback from the teams has been great. Speakers were made to feel comfortable in front of the camera, and we were able to squeeze every bit of value out of these videos across multiple channels. The quality speaks for itself and we'll be using these videos for years to come."
REI KHAN, MARKETING DIRECTOR
"Maythorn took the time to understand what we needed, and what they would need to ensure they could turn around these stunning videos quickly and with minimal amends. Feedback from the teams has been great. The quality speaks for itself and we'll be using these videos for years to come."
REI KHAN, MARKETING DIRECTOR
"Maythorn took the time to understand what we needed, and what they would need to ensure they could turn around these stunning videos quickly and with minimal amends. Feedback from the teams has been great. The quality speaks for itself and we'll be using these videos for years to come."
REI KHAN, MARKETING DIRECTOR
NEED QUALITY
VIDEO WORK?
We'd love to collaborate! Tell us a bit about you and your project via this form and we'll get back to you.
NEED QUALITY
VIDEO WORK?
We'd love to collaborate! Tell us a bit about you and your project via this form and we'll get back to you.
NEED QUALITY
VIDEO WORK?
We'd love to collaborate! Tell us a bit about you and your project via this form and we'll get back to you.
NEED QUALITY
VIDEO WORK?
We'd love to collaborate! Tell us a bit about you and your project via this form and we'll get back to you.
© 2025
© 2025
© 2025
© 2025